I can solve your marketing problems.
As a marketing strategist, I can look at your promotional marketing and tell very quickly:
1. How good your strategic marketing plan is.
2. How likely it is that your curent marketing is getting the best results.
3. What we need to do to improve those results.
Potential new clients usually approach me with variations on the following questions. Click + to see my usual answers.
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Yes, I certainly can.
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No, contact me immediately. Radio and print can be hugely profitable, or a complete waste of money. I can help you make it the latter. Radio ads are among the most misguided attempts at promotional marketing I see (well, hear).
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It is normal in that it’s very common. It doesn’t have to be though.
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NO, NO, and more NO. Web designers who understand strategy are incredibly rare. Use them to make the site work, and look pretty. Use me for everything else. It is very, very rare to see a website that couldn’t be easily improved with a bit of strategic guidance. Some web design / digital marketing agencies do have in-house strategists, but they are hardly impartial, and are incredibly unlikely to recommend a service that they don’t offer. My advice is completely impartial.
I also very frequently hear the following statements:
“SEO doesn’t work!”
“Advertising doesn’t work!”
“Social media doesn’t work!”
“Radio advertising doesn’t work!”
“Sales copy doesn’t work!”
My answer to all of the above (after a bit of digging) is almost always the same.
It would have worked; you did it wrong.
On the bright side, I can very quickly tell you how to do it right.
