I’m Stuart, the consultant behind FLMS.

Before we go any further there are 2 things you need to know about me.

  • I tell the truth.

  • I do what I say I’m going to do.

The above may come as something of a surprise. Why on earth would anyone need to tell perspective clients that they do what they say they will? The answer, is very simple. The single most common complaint I hear about my fellow marketers goes something like this: “They said they would do this, that or the other, and I’m not really sure what they did / if they did much at all. I certainly didn’t get the results I was expecting.”

We marketers are always telling clients they need a ‘USP’, or a ‘point of differentiation’. In the spirit of differentiating myself from the competition, this is mine. I’ll tell you the truth, and I do what I say I will.

It’s not actually a business decision, more of a lifestyle choice. Blame Jordan Peterson.

See my blog post about living a truthful life here.

When designing advertising (like this website), most marketers will tell you that you should always speak about the client, never yourself. All the client wants to know is “what’s in it for me?” They don’t care about you, who you are, or why you do what you do. In some circumstances this is good advice. However, I think my circumstances are different. My clients hire me, work with me and trust me. I don’t have staff to answer when you call, or cheaper staff doing the work behind the scenes (whilst I bill the work at my rate). When we work together, you are getting my time, my knowledge, my expertise, my opinion and my attention. I like to think this is a little bit more personal than other business relationships, and as such, like my clients to know me.

With the above in mind, here are a few random facts about me that may help you to get to know me, as a person.

I’ve never (not once) had a proper job.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

I’ve never bought a pint of beer or a glass of wine.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

I’m qualified to rescue you from a tree.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

I like old cars; not fancy classics, just old cars.

Again, low stress. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

My best friend is an ex-girlfriend; my wife is ok with it.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

We home educate our children.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

And here, are a few facts to get to know the kind of marketer I am.

Again, I’ve never had a proper job.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

This is a frequently asked question?

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

This is a frequently asked question?

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

This is a frequently asked question?

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

This is a frequently asked question?

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

This is a frequently asked question?

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.