I’m a copywriter!

If you ask my children what I do for a living they will tell you “He writes words that persuade people to do things”. To be honest, that pretty much sums it up.

“If you doubt the power of a great copywriter, try not to contact me after you’ve read the rest of this page!

Go on, forget you read this; just get on with your business without me. It’s not easy is it? You know, just from what you’ve read, that I’m the right person for the job. If you contact me, you are going to make a lot more money. Be honest with yourself — you know it, don’t you? How on earth have I done that?

It’s not a trick. I’ve written this page to appeal to those of you for whom I can do my very best work. If you don’t get the feeling that I’m the right person for your business after reading this page, I’m probably not, and you should find someone else. Clever isn’t it?

Do read the whole page though, I’ve gone to a lot of effort to write this.

I’ve made up some questions so you can get to know me better.

Click on the + for answers.

  • I’m glad you asked.

  • None at all. I don’t know if Copywriting qualifications even exist.

  • I didn’t, I realised (when I was thirty something) that every part of me, my personality, my thought processes and just about every life experience had been geared towards being able to write exceptionally good copy. I’m a natural — it would be a shame to waste it.

    On a more serios note, it turns out that being a freelance marketing consultant and strategist with a keen interest in psychology, behavioural economics and business in general is the perfect blend of knowledge and skill to write exceptional copy.

  • This one makes me laugh. If you are looking for a copywriter you’ll probably have noticed that most of them refer to themselves as ‘award winning’. It’s a bit of a joke in the industry. If you want to be award winning, it’s very easy to find an award to be given.

    Mention conversation with university lecturer about ROI on award winning work.

    I’m not award winning. if someone wants me to spend time receiving an award, they’ll be getting an invoice for my time.

  • To persuade someone to do something — anything actually.

  • Hell no. I ruled out working in academia as a behavioural economist because you need to run ideas for research past an ethics committee. If you’ve got a dastardly plan, let’s hear it.

Whilst working as a self-employed marketing and business development consultant, it’s been increasingly obvious that copy I write, achieves much better results than copy written by ANYONE else I use. I’ve written marketing e-mails that have received very close to 100% response rates, doubled acceptance rates of quotations (with a few tweaks to the way in which the quotations were written), and have transformed some clients’ understanding of how to use copy in under an hour.

My strength is to quickly asses what’s required, help you with strategic decisions (if required), and then get the job done. My hourly rate may be a little higher than some other copywriters you are considering, but then I’m not a normal copywriter. I’ve never been in full time employment in my life. I’ve never had a 9-5 with a large corporation, and I’ve never been a journalist or ‘content writer’, churning out hundreds or thousands of words as quickly as possible. I’ve made my living from a natural ability to persuade people, along with thousands of hours or research, testing, and perfecting my skills.

My skillset is a perfect match for writing copy that gets results. With in-depth knowledge of marketing strategy, a natural ability to persuade, a solid background in business ownership, a deep understanding of business practices and a solid understanding of the part psychology plays in both copywriting and persuasion, I’d really be missing my calling if I didn’t offer my copy writing services to clients.

With my experience in running both my own businesses and working as a consultant I have a deep understanding of how the words you see on a page really are just the tip of the iceberg. When I write copy, my clients get much more than just a ‘copywriter’. Yes, the end result is the words on the page, but I have the ability to quickly and effectively asses what’s going on ‘under the water’ too. This ensures that those words match the strategic goals of the company and also relay, exactly the right message, in exactly the right tone.

If you need to persuade someone to do something

Please read my blog post on copywriting.